Leverage Your Trade Spending to WIN
Lets Turn Your Trade ‘Expense’ Into an Investment for Growth
Schroeder & Associates is an experienced fractional trade promotion marketing & management partner. We help you turn your trade “expense” into an investment that drives business growth through trade spending efficiencies, higher effectiveness, and profitable revenue growth at a fraction of a direct expense. In short, we help you WIN through Trade Excellence.
Why Schroeder & Associates
Trade spending represents over 20% of a Consumer Packaged Goods (CPG) brands’ Gross Revenue. For many brands, it’s significantly higher.
Often, much of this spending is neither specifically budgeted, planned nor committed – driving a significant unknown until after the promotions are executed (or not executed). As a result, few, if any, of these promotions are able to be analyzed at a retailer level for ongoing improvement.
For founders, investors & leadership, you need a high level of expertise in trade spending management. This is not simply a sales issue or a finance issue. It is certainly not solved by hiring a ‘bookkeeper’.
At +20% of gross revenue, it is a key strategic organizational function. Fortunately, there’s a partner your team can leverage.
The Schroeder & Associates team partners with your leadership team, field sales & finance to structure & execute this process.
From responsibilities, through budgeting, planning & execution, as well as detailed trade analysis which continually improve business decisions and execution, we are with you every step of the way.
This drives improved profitability, both in dollars and margins based on your organization’s objectives. All at an extremely affordable cost.
Trade Resources
A Different Perspective on Distributors
If you are in CPG, you can't go a day here without seeing posts from innumerable brands about the 'challenges' of working with distributors, from OI payments to significant deductions. And, yes, I come from the brand side of the business, working close to 20 years for...
CPG Is Constantly Changing – Except When It’s Not! (Part 2)
Let's talk 'Fair & Equitable' regarding pricing & trade spending. You all are operating in a complex environment, direct retailers competing with retailers buying through distributors. Or 'hi-lo' operators competing against EDLP operators. Conventional...
CPG Is Constantly Changing – Except When It’s Not! (Part 1)
Last week, I was in a supermarket and there was an item on sale, and they were out of stock on the particular flavor I buy. As I do, I checked the cooler (it was a dairy item) and would have taken a case out and filled the shelf - there were none in the cooler. So, I...
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