Maximizing trade promotion spending is a major opportunity for emerging brands. It crosses most functional areas of the company – sales, finance, leadership, marketing to start. Trade promotion also involves your broker partners. At well over 20% of your gross revenue, it also impacts both cash and profitability – and should be a major concern of your investors as well.
And it’s complex – starting with a multilevel and fragmented customer base, all with differing formats and objectives. Couple that with trade promotions impacting virtually everything at the point of purchase (your distribution, merchandising, pricing to name a few) and it should be easy to understand how winning here is ‘mission critical’ to every CPG brand.
Yet most emerging brands do not have the resources to hire the expertise of a ‘Trade Marketing’ department or a more current term, ‘Revenue Growth Management’ team.
However, while this area is very complex, it is consistent across the industry.
Imagine a team of trade promotion experts, assisting with everything from trade spending strategy, process development, system procurement (if/as needed), and constant analysis. Even executing the ‘clean up’ function of deduction reconciliation & securing repays as needed. A true partner with your leadership team – sales, finance, founders and even investors. All affordable with an immediate ROI.
Instead of reacting to trade promotion challenges, you are leveraging trade promotion spending to enhance customer relationships, driving more sales and increasing profitability. It’s a core requirement for profitable CPG brands.
Schroeder & Associates is uniquely experienced and qualified to partner with you to address these opportunities, short and long term – all with a focus on your success.
Let’s have a conversation – it’s certainly worth 30 minutes of your time.