In discussions last week, a brand had a $.20 price advantage to their 3 key competitors at a large retail chain. When brought to their attention, they were unaware of it, and turns out, was doing little for extra sales. Through additional discussion, there had been OI’s on the product they were never reflected in the retail price.
It turns out there is an 18% price opportunity with this one brand that could either be added to GM or reinvested with the retailer through trade so significantly increase volume / revenue.
As this was a ‘hi / lo’ retailer, there was a high level of confidence they would buy in to a revised plan (a winning combination…).
Are you analyzing retail pricing & merchandising trends with your key retailers? Are plans changing based on these results?
There are countless opportunities to analyze – and the decisions to change are yours. We can assist you in addressing these very affordably. Check out our website & let’s have a quick discussion.