Let’s face it, trade promotion is complex. It impacts your entire team. It’s part of your day-today business. And the spending can most likely be improved to drive extra volume and revenue for your brand. And, of course, deductions are driving you nuts! With that situation, many brands look to a trade promotion management software solution to address this challenge. This can obviously make sense. After all, trade promotion is most likely your second largest expense line (after COGS) and over 20% of your gross revenue – it deserves attention.
However, also recognize that solutions are (or should be) built around the best practices for the challenge they solve. This is important to understand – they do not fix a broken process.
For these solutions to be effective and drive value, your team needs a clearly defined process around trade promotion – and the starting point is NOT clearing deductions. This process also spans your entire team, simply put:
- Sales / Brokers → trade planning, trade execution, sales analysis.
- Finance → budgeting, accruing, settlement, financial analysis.
- Manufacturing / logistics → forecasting
- Leadership → rapid analysis & KPI reporting
This process is also time consuming – and in smaller organizations everyone is stretched! Wouldn’t it be wonderful if we had an expert that could assist with this process?
Schroeder & Associates has this experience and addresses this affordably!
With decades of CPG management experience, coupled with trade solution experience at 3 solution providers, we are uniquely qualified to address the trade challenges & opportunities of smaller CPG brands. And we do address it affordably.
So, as you consider this opportunity – or have questions about trade promotion in general, consider contacting Schroeder & Associates. It’s worth a quick discussion!
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