In speaking to numerous emerging & growing brands, this area creates surprises, challenges & opportunities. They often occur too late to address in a proactive way, become a source of frustration and can have a snowballing effect.
In reality, this difference is typically well in excess of 20% of your gross revenue dollars – it’s a pretty big surprise. And over $200,000 for each $1M in revenue!
With a proactive approach, it can be simple to address – with the proper expertise. The main component here is trade promotion or the dollars spent with distributors & retailers. The benefits are two-fold; you will both save $’s and generate additional revenue.
Why not schedule a brief, 30-minute session to answer some of your questions here. It will be informative; get you started on the right track and provide some much-needed insight. All you need a few questions and a few minutes.
We are doing these calls both this week & next week, so feel free to connect to set up a time. Everyone says they learn something and we’re fun too!