We know there are numerous opportunities addressing & maximizing trade promotional spending for a CPG brand at retail. We know hiring an internal team to address is cost prohibitive at this point.
So, what are the benefits to having a Fractional Trade Promotion Expertise team? Let me suggest 13 to start:
- You will account for spending for each promoted group, at each key retailer for each specific time period – you will know what’s going on.
- Your trade spending will match the retailer contracts – simplifying settlement and securing any repayment required.
- You will know what you planned, what the customer agreed to and what actually happened – after all this can be a 12 to 15 month process.
- You will be able to predict your payback timelines for slotting / free-fills.
- You can accrue trade spending more accurately and aligned with revenue.
- You will have sales and finance aligned and partnering for business growth.
- You will dramatically improve volume, revenue, and spending forecasting.
- Your decisions on planning and spending will be fact-based.
- Your investors will understand this core element of your business.
Most importantly,
- Trade promotion will become a key marketing driver for your business – and significantly more effective.
- You’ll create a winning partnership with your retailers.
- You will have significantly less stress.
- Your ROI on the dollars spent for this partnership with be extremely high, extremely quickly.
We’d love to discuss at your convenience and answer any questions you have.
Let us know a time – it will be a few minutes well-spent.