You’re a small or emerging CPG brand, with trade promotion challenges. It’s very common – it’s a complex, and unique opportunity for growing brands. And, it can also be full of negative surprises and frustration.
You feel like you could use some assistance, but who to trust?
What about adding a team of experts with the following success and experience, at an affordable rate?
- Over 20 years of trade management and sales execution with P&G and Minute Maid.
- Over 25 years leading a food broker in the natural space.
- Over 15 years as a senior finance leader with PepsiCo, Sabra and Saffron Road.
- Over 20 years of trade analysis with ConAgra and Del Monte.
- Started a trade marketing department for one of the largest natural brokers.
- Over 15 years of leading and building trade management software providers.
- Over 15 years of developing training plans, organizing sales teams, and assisting sales and trade management.
- Over 10 years of brand marketing and support.
This team works with your leadership to develop your go-to-market approach and processes for trade spending. Trade promotion becomes your key opportunity for sales execution and business growth. Every spending decision is made for a reason. Your key retailer partnerships improve with common alignment.
A 30 minute conversation could be a great decision for your team.