by Fred Schroeder | Mar 1, 2024 | Resources
In discussions last week, a brand had a $.20 price advantage to their 3 key competitors at a large retail chain. When brought to their attention, they were unaware of it, and turns out, was doing little for extra sales. Through additional discussion, there had been...
by Fred Schroeder | Mar 1, 2024 | Resources
If you are in CPG, you can’t go a day here without seeing posts from innumerable brands about the ‘challenges’ of working with distributors, from OI payments to significant deductions. And, yes, I come from the brand side of the business, working...
by Fred Schroeder | Feb 27, 2024 | Events
Most founders, leaders, investors & executives find they have a lot of questions about this area. It makes sense, it’s unique to CPG and complex! This area also represents a significant part of your expenses – most brands are over 20%! You’re not alone. Let the...
by Fred Schroeder | Feb 20, 2024 | Resources
There’s obviously, and justifiably focus on achieving a +50% GM and addressing COGS to get that in line. That said, while doing store audits, I wonder about how founders arrive at their GTM list price. Three examples come to mind: 1. Brands with limited direct...
by Fred Schroeder | Feb 20, 2024 | Resources
In various SMB & emerging brand posts, there’s a suggestion that achieving a margin objective is exclusive of a comprehensive promotional plan with retailers that provides consumers with discounts, whether significant (say, a Publix BOGO) or basic (EDLP strategy)....
