by Karin Souren | Jul 7, 2026 | Resources
If you are in CPG, you can’t go a day here without seeing posts from innumerable brands about the ‘challenges’ of working with distributors, from OI payments to significant deductions. And, yes, I come from the brand side of the business, working...
by Fred Schroeder | Apr 3, 2024 | Resources
Let’s talk ‘Fair & Equitable’ regarding pricing & trade spending. You all are operating in a complex environment, direct retailers competing with retailers buying through distributors. Or ‘hi-lo’ operators competing against EDLP...
by Fred Schroeder | Apr 3, 2024 | Resources
Last week, I was in a supermarket and there was an item on sale, and they were out of stock on the particular flavor I buy. As I do, I checked the cooler (it was a dairy item) and would have taken a case out and filled the shelf – there were none in the cooler....
by Fred Schroeder | Mar 15, 2024 | Resources
Let’s face it, trade promotion is complex. It impacts your entire team. It’s part of your day-today business. And the spending can most likely be improved to drive extra volume and revenue for your brand. And, of course, deductions are driving you nuts! With that...
by Fred Schroeder | Mar 1, 2024 | Resources
Recently read a post from someone in the CPG industry commenting on a product they bought at their supermarket – a national brand. They didn’t like it. They mentioned they took it back to the store to get a refund. Of course, the retailer will take it back...
by Fred Schroeder | Mar 1, 2024 | Resources
In speaking to numerous emerging & growing brands, this area creates surprises, challenges & opportunities. They often occur too late to address in a proactive way, become a source of frustration and can have a snowballing effect. In reality, this difference...
