by Fred Schroeder | Mar 1, 2024 | Resources
In discussions last week, a brand had a $.20 price advantage to their 3 key competitors at a large retail chain. When brought to their attention, they were unaware of it, and turns out, was doing little for extra sales. Through additional discussion, there had been...
by Fred Schroeder | Mar 1, 2024 | Resources
If you are in CPG, you can’t go a day here without seeing posts from innumerable brands about the ‘challenges’ of working with distributors, from OI payments to significant deductions. And, yes, I come from the brand side of the business, working...
by Fred Schroeder | Feb 20, 2024 | Resources
There’s obviously, and justifiably focus on achieving a +50% GM and addressing COGS to get that in line. That said, while doing store audits, I wonder about how founders arrive at their GTM list price. Three examples come to mind: 1. Brands with limited direct...
by Fred Schroeder | Feb 20, 2024 | Resources
In various SMB & emerging brand posts, there’s a suggestion that achieving a margin objective is exclusive of a comprehensive promotional plan with retailers that provides consumers with discounts, whether significant (say, a Publix BOGO) or basic (EDLP strategy)....
by Fred Schroeder | Jan 30, 2024 | Resources
You’re a small or emerging CPG brand, with trade promotion challenges. It’s very common – it’s a complex, and unique opportunity for growing brands. And, it can also be full of negative surprises and frustration. You feel like you could use some assistance, but who to...
by Fred Schroeder | Jan 25, 2024 | Resources
As brands launch into the unique area of consumer packaged goods (CPG), the scope of trade promotion becomes a major reality to address. It crosses various disciplines (sales, finance, leadership) on weekly if not daily basis and extends to external partners such as...
