by Fred Schroeder | Jan 25, 2024 | Resources
Maximizing trade promotion spending is a major opportunity for emerging brands. It crosses most functional areas of the company – sales, finance, leadership, marketing to start. Trade promotion also involves your broker partners. At well over 20% of your gross...
by Fred Schroeder | Jan 25, 2024 | Resources
We know there are numerous opportunities addressing & maximizing trade promotional spending for a CPG brand at retail. We know hiring an internal team to address is cost prohibitive at this point. So, what are the benefits to having a Fractional Trade Promotion...
by Fred Schroeder | Jan 8, 2024 | Resources
Most would agree that you need a proactive approach to win. It’s a mindset that drives action & ultimately results. In speaking with most emerging brands, however, the approach to trade spending is very reactive. How so? First, most emerging brands, and CPG...
by Fred Schroeder | Jan 8, 2024 | Resources
There are few emerging brands that have not expressed significant frustration & even exasperation with trade spending. The reality is that this has been around for decades in CPG (since the 1970’s), is a key part of the marketing budget & sales process &...
by Fred Schroeder | Dec 18, 2023 | Resources
In speaking with salespeople about trade spending, common responses tend to revolve around how they need to be ‘selling’. They do not have time for trade analysis & they view all the ‘numbers’ as something that finance should be addressing. They need to ‘be out...
by Fred Schroeder | Dec 14, 2023 | Resources
For most emerging CPG brands, trade spending is an initial shock. For even the most established brands, driving trade spending excellence is a key organizational discipline staffed with experienced professionals due to it’s size & far reaching scope. ...
