by Fred Schroeder | Jan 8, 2024 | Resources
There are few emerging brands that have not expressed significant frustration & even exasperation with trade spending. The reality is that this has been around for decades in CPG (since the 1970’s), is a key part of the marketing budget & sales process &...
by Fred Schroeder | Dec 18, 2023 | Resources
In speaking with salespeople about trade spending, common responses tend to revolve around how they need to be ‘selling’. They do not have time for trade analysis & they view all the ‘numbers’ as something that finance should be addressing. They need to ‘be out...
by Fred Schroeder | Dec 14, 2023 | Resources
For most emerging CPG brands, trade spending is an initial shock. For even the most established brands, driving trade spending excellence is a key organizational discipline staffed with experienced professionals due to it’s size & far reaching scope. ...
by Fred Schroeder | Oct 23, 2023 | Resources
While being in the CPG & SMB space for quite a while, this is something I seldom, if ever hear. Seldom has a CEO, founder or board member said, ‘I want to use trade to win!’. The comments typically are about the ‘high cost of doing business’, clearing high...
by Fred Schroeder | Oct 9, 2023 | Resources
We are all in the middle of the holiday season, and that certainly involves a lot of preparation & coordination. And at the end of most in-home celebrations, someone needs to do the dishes. For years, I have often associated deduction clearing with doing the...
